Our Services
Email Marketing
In today's algorithm-driven world, personalised marketing breathes life into your strategy.
We segment audiences, launch automations, and craft engaging campaigns with attention-grabbing subject lines and customer-focused content.
Generate loyalty from an existing customer base
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Generate loyalty from an existing customer base ●
Why Email Marketing?
Not relying on algorithms, trends or social platforms to reach your customers.
1.
Speaking to existing customers, meaning they are already familiar with your brand and are more likely to convert.
2.
Automations enable you to generate leads and loyal customers, without lifting a finger.
3.
Client Case Study
Bradnam’s windows & doors
Bradnam’s has been a long-term client of Allies since 2018, with our team supporting the brand across a wide range of marketing channels. Over the years, we’ve worked closely with the team across social media, paid advertising, national campaigns and copywriting, helping communicate their product innovations, manufacturing strength and nationwide network.
In 2025, the partnership expanded further with the introduction of EDM campaigns, creating another touchpoint to connect with builders, homeowners and industry professionals.
What we did:
We focused on strengthening the quality of Bradnam’s database by regularly removing inactive and bounced contacts to improve deliverability. At the same time, we continually A/B tested subject lines, CTAs and tone of voice to better understand what their audience actually engages with.
By refining both the list health and the messaging, we saw open rates increase by 57%!
FAQs
What email platforms do you work with?
Most of our clients use MailChimp, Flodesk or have Email Marketing platforms built within their booking system (SevenRooms, Squarespace, MyGuestList, etc).
If you have a preferred platform, let us know!
What’s included in email marketing campaigns?
Depending on your platform of choice, we may use native builder elements, or design mobile and desktop elements from scratch.
Each campaign includes up to 200 words of copy, and list segmentation to ensure the right messages are reaching the right customer.
Do you offer one-off email automation set up?
Absolutely - we can set up welcome flows, post-booking flows, win-back emails and lead magnet flows. Contact us to learn more.
I don’t have a database – how do i get started?
We can discuss ways to grow your database, through lead magnets and opt-in automations. What will best suit your business will depend on your industry and target market - get in touch and let’s talk it through!