Our Services
Google Advertising
If appointments, enquiries or phone calls are your business objective, Google Ads are a must-have in your marketing toolkit. At Allies Management, we're all about the bottom line, not just vanity metrics like clicks and impressions.
Our focus is on ensuring that your Google Ad campaigns are actively growing your business.
Lead generation for service-based businesses
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Lead generation for service-based businesses ●
Why Google Advertising?
Leverage customers actively searching for your service, who are ready to buy.
1.
Show a dynamic ad (custom combination of headline, body text and image) based on the customer’s profile so they are more likely to convert.
2.
Get a clear ROI through bookings, appointments, leads or website traffic generated by Google Ads.
3.
Where your business could appear:
Search, Display.
Youtube
Search, Display, Video.
Client Case Study
Pelican Waters Marina
We’ve been working with the team at Pelican Waters Marina across Social Media, Meta Ads and Google Ads to drive enquiries for marina services since 2024.
After running lead generation campaigns on Google Ads for several months, we noticed growth had plateaued. Instead of pushing the same strategy harder, we stepped back and looked at how different types of boat owners were actually searching.
What we did:
Instead of running one broad campaign, we rebuilt the Google Ads strategy from the ground up around real customer personas. From there, we created dedicated search campaigns and tailored landing pages for different types of boat owners, ensuring the messaging spoke directly to their needs and pain points. By aligning the ads, search intent and landing page experience, we significantly improved relevance – increasing results by 494% compared to the previous period!
FAQs
Are google ads fit for my business?
Most agencies will say a flat out YES - but we tend to be realists and evaluate the suitability of Google Ads based on a number of factors: your business goals, budget, competitors and target audience.
Our bottom line is your bottom line, so we will make recommendations on ad platforms depending on your unique circumstances. Schedule a call with us for personalised advice.
What ad spend is recommended for google ads?
This will heavily depend on your unique business circumstances - are you targeting customers locally, nationally, or internationally? Budgets vary across industries so we recommend scheduling a call so we can learn more about your business.
Yes! We require clients to create a Google Ads account and provide us access to manage ads, so the client maintains ownership of the account and has full transparency on ad performance and history.
Will i own my google ads account?
Yes! We can work with you on a Google Ads strategy and set up your account for success with conversion events, audiences and an initial campaign ready to go. Contact us to get started.